The project required the creation of a highly experiential digital experience with a strong brand character and a completely new expression.
We carried out multiple activities and work sessions to identify and capture the essence of the brand and transmit it in the new e-commerce. For the design, in addition to the UX and UI, we carried out the art direction of the photography and the new e-commerce.
The Alqvimia online shop is a unique experience that transports us to the old herbalist shops full of flowers, medicinal plants, smells, textures and memories.
Alqvimia trusts Lúcid to transfer its vision of cosmetics and its philosophy to its new online shop.
One of the key pieces of the project to achieve the proposed objective is the artistic direction through photography, as well as the UX and UI design. The result is an immersive e-commerce where the user can dive into the products, essences and ingredients as if they could touch and smell them.
In addition to the shop, we also design and develop unique spaces for each of the services offered by Alqvimia, such as therapeutic sessions and training workshops.
On a technical level, it is a project that involves a large number of development requirements, as it is connected to the company's management systems (ERP) throughout its international scope.
E-commercedesigned for international reach
Connection to the resource planning system
Art direction in photography and design
Highly experiential digital space
Collaborative work sessions with the client
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