Understanding consumer needs and perceptions of a new technology
Designing an agile validation methodology to analyze results, identify behavior patterns, segment user profiles, define areas for improvement, map out the happy & unhappy path, and create a three-phase launch roadmap
PROCESS
Identification of attitudinal profiles to assess the suitability of a new product
RESULT
A clear roadmap for launching a new technology to market
The project results include Do's and Don'ts for functionalities and user flow of a new tech product, psychographic segmentation of the target audience, recommendations for final solution implementation, mobile app testing, and a strategic product launch roadmap.
60 interviews With users identified as potential targets.
4 European countries Interviews conducted in the UK, Germany, France, and Spain.
+70 hours Of recorded video and audio.
Simultaneous research Conducted by 4 researchers at the same time.
4 weeks Project completed in record time.
The technique used enables BSH to create a phased launch plan, targeting early adopters and "innovative" users first. This shortens time to market and mitigates risks associated with the technological "chasm."
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We are open to innovation and human-focused industrial design commissions and creative collaborations.
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