Consumer Products
Experience

BSH

A new technology for a new food paradigm
CHALLENGE

CHALLENGE
Understanding consumer needs and perceptions of a new technology
Designing an agile validation methodology to analyze results, identify behavior patterns, segment user profiles, define areas for improvement, map out the happy & unhappy path, and create a three-phase launch roadmap
PROCESS
Identification of attitudinal profiles to assess the suitability of a new product
RESULT
A clear roadmap for launching a new technology to market
The project results include Do's and Don'ts for functionalities and user flow of a new tech product, psychographic segmentation of the target audience, recommendations for final solution implementation, mobile app testing, and a strategic product launch roadmap.
Strategy
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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0
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0
METHODOLOGY

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CAPABILITIES
  • Product strategy
  • User research
  • Validation and testing
  • Creativity facilitation
  • Customer experience (CX)
ACHIEVEMENTS
  • 60 interviews With users identified as potential targets.
  • 4 European countries Interviews conducted in the UK, Germany, France, and Spain.
  • +70 hours Of recorded video and audio.
  • Simultaneous research Conducted by 4 researchers at the same time.
  • 4 weeks Project completed in record time.
The technique used enables BSH to create a phased launch plan, targeting early adopters and "innovative" users first. This shortens time to market and mitigates risks associated with the technological "chasm."
CONTINUE EXPLORING
Woman with robotic prosthetic arm during DKV research on accessibility for people with disabilities.
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Woman with robotic prosthetic arm during DKV research on accessibility for people with disabilities.
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DKV

We discovered the health habits of people with disabilities

Interior of concept store for Casa ISDIN: retail experience with physical and digital integration.
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Interior of concept store for Casa ISDIN: retail experience with physical and digital integration.
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ISDIN

Designing the experience for the brand's first concept store

Awards
Urban vertical garden for CitySens: ecological design with sustainable innovation and international recognition.
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Urban vertical garden for CitySens: ecological design with sustainable innovation and international recognition.
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CitySens

A generation of unique, eco-friendly, and internationally recognized products

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