BRA

We designed the Enjoy collection for BRA Efficient and a new family of products
CHALLENGE

CHALLENGE
Two projects, two opposing challenges
Developing diverse projects for BRA, each with different objectives: designing the Enjoy thermal collection for BRA Efficient and creating Nordik, a Scandinavian-inspired product line to differentiate from the rest of the company's offerings
PROCESS
Design of the Enjoy family and creation of the Nordik line
RESULT
Two products designed for different portfolio strategies
For the Enjoy line of BRA Efficient, we designed four liquid thermoses and three solid food containers, each with its own accessories. The Nordik handle design led to the creation of a completely distinct product collection, differentiating itself from the company's existing catalog.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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square meters
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FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacturing
  • Market research
  • User research
ACHIEVEMENTS
  • 2 projects, one brand Two distinct projects for a top-selling brand.
  • New design language With Nordik, we developed a new design language to reach new audiences.
  • Design that becomes a brand The Enjoy collection materialized into a new product line that created a brand within the
Enjoy collection by BRA Efficient consists of 4 thermoses for liquids and 3 for solids.
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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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