UX Consulting enables us to analyse and understand how your customers
interact with your digital product. Evaluate the experience
with the user's point of view is key to being able to address solutions
efficient and achieve your business goal.
UX Consulting allows us to analyse and understand how your potential customers interact with your digital product. Evaluating the experience from the user's point of view is key in order to address efficient solutions and achieve your business goal.
The analysis and improvement of the experience becomes essential for any digital product that wants to be at the level of the best. At Lúcid we analyse qualitative and quantitative data provided by users to detect the pains of the digital product experience and discover opportunities for improvement.
We convert all the insights extracted during the research into a usability and user experience plan. In it we define the most appropriate actions to build and optimise a memorable and satisfactory user journey.
I want an impactful digital productOur team of experts will analyse your current product in all those aspects that are relevant to offer a unique and satisfactory user experience such as functionality, appearance, freedom of navigation or consistency, among others.
Focus groups help us to understand the vision and expectations of our potential users or target audiences. We design reflection sessions and make them dynamic to understand and discover real levers.
Usability testing is essential when we are creating something new. We propose tasks and objectives to a small number of potential users to identify improvements and continue iterating.
Often the laboratory is not enough to properly evaluate a product. Our product will probably be used while the user is on the move or performing many other actions. We must know the context of use in order to offer experiences that our customer will fall in love with.
We have the technologies that allow us to track user behaviour in real time. Not only where they move the mouse, but also where they look, discovering where their real interest lies.
Often we need to understand the user experience of a product over a longer period of time. Screen recording will allow us to identify navigation or usability problems, as well as to understand the journey in and out of our product and its interactions.
In early project phases, we co-create with users and stakeholders to help us sort and prioritise functionalities, features and attributes of our product. Card sorting is a very powerful technique to understand the vision of our customers and users.
Ethnography is a research technique that comes from anthropology and can be of great help to us to generate a global and objective vision of the context of our users and to see how our value proposition interacts with other people, processes, objects, spaces, situations and experiences.
Qualitative interviews or quantitative surveys can be a great source of information to identify areas of opportunity, fill information gaps or validate hypotheses generated from KPIs or user behaviour data.
Design Thinking taught us that prototyping is one of the most efficient techniques to create and allows us to identify errors, problems and improvements in very early stages of the project, long before starting any development or incurring wasted time and money.
Any valuable product has objectives to pursue, either in direct results of the digital product itself or through the impact on the business through a conversion funnel. We build a strategic roadmap that connects your digital product with the business results you are pursuing.
Research allows us to design for people and orient the experience to connect and impact users.
I want an impactful digital product
Sonia Pedrosa
Head of Growth
sonia@lucid.pro
+34 681 111 565
