Shopping Basket

We revolutionized the shopping experience with branding and product design
CHALLENGE

CHALLENGE
Uncovering the true purpose of the company to help build a solid strategy
Defining the company's new positioning as the foundation for structuring its future portfolio, aligning it with consumer aspirations and retail industry trends.
PROCESS
Identifying technical criteria and differentiation opportunities to enhance the shopping experience
RESULT
A new product range and a solid repositioning for a forward-thinking brand
We established a new brand identity, consistently reflected in SB's new product range, designed by Lúcid. This positions the company as one that actively listens to consumers and puts them at the center of its decisions.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

_01
No items found.
No items found.
CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacturing
  • Manufacturing management
ACHIEVEMENTS
  • Consistent brand‍ Established through a Visual Brand Language (VBL).
  • 360º collaboration‍ Integration of branding, industrial design, and engineering.
  • 4 new products‍ Pioneering the next generation of baskets and carts.
  • Product niche‍ Identified to structure the new portfolio.
  • Hypersensitive products‍ Designed with an enhanced shopping experience in mind.
The new products maintain brand consistency through VBL, are industrially optimized, and are highly sensitive to the consumer's shopping experience.
CONTINUE EXPLORING
VIEW PROJECT
VIEW PROJECT

Barner Valley

The backpack for digital nomads that won a Red Dot

Awards
VIEW PROJECT
VIEW PROJECT

Viessmann

A family of water softeners that unobtrusively shines in any space

VIEW PROJECT
VIEW PROJECT

Comas

Strategic design that transforms businesses and consolidates leadership

Awards

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

CONTACT US_

BACK TO PROJECTS