Taurus Lyss 2300 Ionic

A best-seller for one of the world's most competitive markets

Challenge

Enhancing competitiveness, efficiency and attractiveness in industrial design

Designing appliances that can become best-sellers in one of the most competitive markets in the world.

Process

Market, technical innovations and unmet needs as drivers of development

We analyse the market, its competitors and sales channels, and we look in depth at the state of the art of the product to see the latest innovations.

Results

An innovative and competitive hairdryer that keeps the brand as a reference in the market.

We developed a product that meets all the technical and formal requirements and challenges that arose during the project, launching a new dryer on the market that is competitive and innovative for users.

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CAPABILITIES

Conceptual design

Development and engineering

5 concepts

Submitted and evaluated

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Specialised sales

In centres such as El Corte Inglés and MediaMarkt

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Expansive CMF

Allows the launch of 3 ranges of the same product

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Competitive product

Suitable to become a best-seller in the marketplace

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Needs analysis

To see which requirements are not being met

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Based on an analysis of the sector, technology and consumer needs, we have designed a product that can become a best-seller in one of the most competitive markets in the world.