Kids&Us

A new concept of a center that creates memorable experiences

CHALLENGE

Tangible brand essence in a new phygital experience

CHALLENGE

PROCESS

RESULT

Digital

Strategy

From the company's strong growth in recent years, the rise of Edtech, and a new brand positioning and essence, the need arose to create a new center concept that would integrate the business vision, consider the expectations of different stakeholders (teachers, students, parents), and serve as a catalyst for the company's new brand essence.

Digital

Strategy

Experience

Retail

Industrial & Professional Equipment

square meters

FLOORS

EXPERIENCES

PURPOSE

METHODOLOGY

An experience designed using a proprietary methodology that combines research, creativity, and design.

_01

Global research

To conceptualize and shape the new K&U centers, we started with global research that deeply analyzed the needs and concerns of the different profiles interacting with the space: families, students aged 1 to 18, and teachers.

Prioritization and organization of challenges

The use of CX mapping tools combined with proprietary strategic prioritization tools allows for organizing all the information obtained during the research phase without losing sight of the brand's mission and values, along with the short- and long-term business vision.

_02

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CAPABILITIES

ACHIEVEMENTS

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ISDIN

Designing the experience for the brand's first concept store

Awards

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Ecoembes

We designed the new recycling experience in Spain

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YUP

Organizing the urban landscape through micromobility equipment

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We'd love to hear about your project

At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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