Design has the ability to transform realities, and sustainability makes it urgent for us to do so. At Lucid_, we know this well. That's why we promote Circular Table, a meeting format that fuses reflection, strategy and commitment to the future.

On March 13, Donosti was the setting for a new edition of this unique experience, where we brought together business leaders, innovative profiles and agents of change around a large circular table. A careful environment, designed to get out of the professional routine and activate a courageous conversation about the challenges we face from design and sustainability.

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Conversation from another place

Circular Table was born with a clear premise: to create the right context for ideas that do not fit in a meeting room. Far from conventional formats, this meeting is based on sharing from experience, doubt and purpose.

There are no speakers or audiences. Just people who believe that design can (and should) play a key role in sustainable transformation. We reflect together on topics such as circularity, the impact of strategic design, the balance between business and sustainability, or the conscious use of technology.

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Design as an engine of change

At Lucid_ we understand design as a strategic tool that allows us to build real solutions to complex challenges. Circular Table gives us the opportunity to hear how other companies live it, what strategies they are exploring and what barriers they encounter on their way to more sustainable models.

Rather than looking for definitive answers, we open powerful questions. It is at this crossroads of visions that new opportunities appear.

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We keep on turning

Circular Table does not stop. The next meeting will be held in Barcelona, where we will once again bring together voices that inspire, question and propose. Because we are convinced that sustainability is not a goal, but a constant conversation. And design is our best tool to keep moving it forward...