Creatives for the Future emerges to put sustainability at the heart of the creative industry and its customers
A group of agencies, communication consultancies and freelancers from various regions of Spain have joined forces to create the Creativos para el futuro initiative, a platform that aims to transform the creative industry and put people and the planet at the center of decision making.
With this initiative, the creative industry seeks to become a powerful agent of change towards sustainability, with a double objective: to transform creative agencies and promote sustainable actions among its clients, the companies.
Born in the branding agency Firma and led by Chacho Puebla, Jesús Revuelta, Lucas Romero, Lúcid, Mayúscula, Multiplica, Nico Ordozgoiti, Nutcreatives and Runroom, the initiative brings together a large number of agencies committed to internal transformation, becoming agents of change and promoting sustainable actions among their clients.
Chacho Puebla, a member of the "Creativos para el futuro" action committee, explains:
"We are experts in communication and persuasion; we have a key responsibility to sow seeds of awareness among companies, stimulate organizational, individual and systemic change and change the narrative around sustainability."
The platform began to take shape a year ago in 2019 as part of the #ClimateStrike and major sustainable awareness movements promoted by Greta Thunberg.
Today, it is being launched with a call to all creative professionals in the country to join the initiative and help amplify the movement.
Making sustainability highly attractive is one of the fundamental pillars of this new platform.
Creatives for the Future bases its activity on three main areas of action:
Internal transformation
Provide the creative industry with tools and knowledge for its own transformation towards sustainability: achieve waste-free offices, aim for sustainability certifications such as B Corp or Climate Neutral, and encourage employee participation in impactful actions.
2. Raise awareness in the areas of influence of the creative sector.
Using the sector's innate talent and creativity to educate, disseminate and promote sustainability: incorporate sustainability into all client reporting, create awareness among company executives and spread the message through speaking engagements and events.
3. Make sustainability incredibly attractive
Creatives for the Future aims to move away from portraying sustainability through a catastrophic lens and instead present it as a unique opportunity to improve our presence on the planet, to convert conscious consumers and businesses, and to work to overcome this great collective challenge. All of this is communicated in a positive way to convince skeptics and achieve massive shifts in consciousness.
Any agency, consulting firm, design studio or independent creative who wants to be part of this initiative can do so through the registration form.
