Taurus Mycook Next

The kitchen robot that competes with the biggest names in the market
CHALLENGE

CHALLENGE
Redesigning a product that integrates usability, aesthetics, differentiation, and connectivity
Mycook Next is the second version of Taurus' most iconic consumer electronics product-a kitchen robot that serves as a key growth driver for the company, helping build brand community and user experience. The product had to stand out in design and usability while seamlessly fitting into any kitchen space.
PROCESS
From conceptual design to prototyping and local manufacturing
RESULT
A state-of-the-art kitchen robot offering an enhanced user experience
Mycook Next is the result of a project that goes beyond design, creating an ecosystem of experience, usability, and connectivity. In addition to multiple cooking functions, it allows users to connect their mobile devices to send recipes, create shopping lists, and more.
Industrial Design
Phygital
Industrial Design
Phygital
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • User research
  • Usability and ergonomics
  • Product management
  • Conceptual design
  • Digital product design UX/UI
  • Hardware and electronics
ACHIEVEMENTS
  • Phygital approach Mycook combines physical and digital experiences to engage users.
  • Enhanced IoT product experience improving everyday cooking at home.
  • Distinctive VBL A visual language seamlessly integrating into any kitchen.
A redesign that enhances the kitchen experience, making it more inspiring and promoting a healthier lifestyle.
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