A group of agencies, communication consultancies and freelancers from different communities in Spain have come together to create the Creatives for the Future initiative, a platform that seeks to transform the creative industry and put people and the planet at the centreof decision-making.
With this initiative, the creative industry aims to become a powerful agent of change towards sustainability, with a twofold objective: to transform creative agencies and to promote sustainable actions among their clients, the companies.
Born in the branding agency Firma and led by Chacho Puebla, Jesús Revuelta, Lucas Romero, Lúcid, Mayúscula, Multiplica, Nico Ordozgoiti, Nutcreatives and Runroom, the initiative brings together a large number of agencies that strive to make an internal transformation, become agents of change and promote sustainable actions among their clients.
Chacho Puebla, member of the action committee of 'Creatives for the Future' explains:
"We are experts in communication and persuasion, we have a key responsibility to sow seeds of awareness among companies, to stimulate organisational, individual and systemic change, and to change the narrative around sustainability".
The platform began to be conceived a year ago, in 2019, within the framework of the #ClimateStrike and the large mobilisations of sustainable awareness explosion promoted by Greta Thunberg.
Today it sees the light of day, calling on all creative agents in this country to join the initiative and help amplify the struggle.
Creatives for the Future is based on three main lines of action:
Make tools and knowledge available to the creative industry for its own transformation towards sustainability: achieve zero waste offices, try to achieve sustainable certifications such as B Corp or Climate Neutral, promote the participation of employees in impact actions.
Use the innate talent and creativity of the sector to educate, disseminate and stimulate sustainability: put sustainability in all client briefings, raise awareness among the management of the companies we work with, and spread the message at talks and events.
Creatives for the Future wants to stop treating sustainability from a catastrophic perspective, and conceive it as a unique opportunity to improve our presence on the planet, to become conscious consumers and companies and to fight to overcome this great collective challenge. All of this, always communicating in a positive way in order to convince the incredulous and achieve massive changes of consciousness.
Any agency, consultancy, design studio or creative freelancer who wants to be part of this initiative can do so through the registration form.