Telefónica

Telefónica's smartwatch for elderly dependents

CHALLENGE

Creating an emergency watch with a smartwatch aesthetic

Atam challenges us to design an emergency watch for seniors that is highly durable, easy and quick to use, with long battery life and a minimalist, modern aesthetic.

PROCESS

Research as a key pillar when the target audience is a market minority

The design process was meticulously crafted, focusing on every detail: the depth of the switch, the interplay between two pure geometric shapes (square and circle), and the concavity of the latter, all of which contribute to making this switch a distinctive product.

RESULT

A durable, attractive, and inclusive medical device

The new Atam emergency watch breaks away from the typical medical device aesthetic, embracing a smartwatch-inspired design while retaining all the essential features required for elderly and dependent individuals.

Industrial Design

Phygital

Industrial Design

Phygital

Experience

Retail

Industrial & Professional Equipment

METHODOLOGY

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CAPABILITIES

Conceptual design
Industrial design and engineering
Design for manufacturing
Hardware and electronics
Software development

ACHIEVEMENTS

Electronic ink Low-power display technology.
Refined UX‍ Designed for senior user accessibility.
Field research‍ Real-world user testing and validation.

The phygital experience is designed for an audience traditionally excluded by technology.

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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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