Creating an emergency watch with a smartwatch aesthetic
Atam challenges us to design an emergency watch for seniors that is highly durable, easy and quick to use, with long battery life and a minimalist, modern aesthetic.
PROCESS
Research as a key pillar when the target audience is a market minority
The design process was meticulously crafted, focusing on every detail: the depth of the switch, the interplay between two pure geometric shapes (square and circle), and the concavity of the latter, all of which contribute to making this switch a distinctive product.
RESULT
A durable, attractive, and inclusive medical device
The new Atam emergency watch breaks away from the typical medical device aesthetic, embracing a smartwatch-inspired design while retaining all the essential features required for elderly and dependent individuals.
